While reading ClickZ, one of our required blogs, I came across an interesting article about TiVo. TiVo is now offering Product Watch, a way to let consumers pick what advertisiments they see. Users are now able to subscribe to specific brands appear on their "Now Playing" list where all the shows they have recorded are located. To find what advertisments appeal to you most, you can shuffle through five different categories including: Automotive, Entertainment, Financial, Lifestyles, and Travel and Leisure. The ability to subscribe to a brand is truly a new and innovative idea. TiVo says that this is the first time ads have been targeted to users who choose to recieve these messages. Seventy advertisers including GM and Sony have signed up to to run 1-60 minute long product demonstrations. TiVo is excited to have the opportunity help advertisers and consumers at the same time.